Complex science made clear, useful, and visible.
Ongoing strategy and monthly video production translated agricultural research into LinkedIn content for growers, researchers, and commercial partners.
Work built
to move.
Organic impressions
Clicks
Engagement rate
Videos each month
The company’s work is technical and highly specialized. The challenge was to make that expertise understandable without flattening the science or losing relevance for a professional audience.
VRTU shaped a repeatable LinkedIn content program around clear themes, expert-led video, and a steady monthly cadence. Each piece connected the research to practical value for the people working in the industry.
The program built visibility with a focused B2B audience and generated sustained engagement around the company’s research, expertise, and commercial value.
01 / Plant Sciences Genetics
02 / Plant Sciences GeneticsOne story.
Built to work harder.
- 01B2B content strategy
- 02Editorial planning
- 03Expert interviews
- 04Monthly video production
- 05LinkedIn-ready edits
- 06Performance reporting