PLANT SCIENCE GENETICS
Turning agricultural science into stories people can understand.
Plant Sciences Genetics operates at the intersection of agriculture, plant genetics, research, and commercial partnerships. The company develops and advances berry genetics programs, working with growers, licensees, researchers, and industry partners across international markets.
Industry: Agriculture & Plant Genetics
Focus: Breeding, Research & Variety Development
VRTU Partnership: Ongoing LinkedIn Content + Video Production
Content Output: 12 Videos / Month
CHALLENGE
Plant Sciences Genetics needed a clearer and more consistent way to communicate the depth of their work across genetics, research, commercial partnerships, and global markets.
The challenge was translating highly technical information into content that is easy to understand—without losing credibility or accuracy.
Key areas covered:
The expertise of breeders, researchers, and the commercial team
The people behind their programs
New varieties and product developments
Technical information for growers and partners
International partnerships and market activity
Events, sponsorships, hiring, and company culture
One Strategy. Multiple Channels.
We built an ongoing content system that turns Plant Sciences Genetics' expertise, people, and business activity into professional LinkedIn content.
Content Strategy
12 Video Production
Interview Development
Performance Tracking
On-Location Video Production
LinkedIn Post Development
A separate Flagship Film is also in production and will be released soon.
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A separate Flagship Film is also in production and will be released soon. 〰️
The Approach
Plant genetics & variety development
We focus on the subjects that make Plant Sciences Genetics distinctive. Each production cycle creates a library of short-form videos that can be published throughout the month.
CONTENT THAT KEEPS THE BRAND MOVING
SOCIAL GROWTH & RESULT
Organic LinkedIn performance (May 14 – August 4)
80.5K
Organic Impressions
10.7K
Clicks
1.8k
Likes
45
Comments
15.8%
116
Reposts
Engagement
Rate
Organic visibility accelerated over time
(Daily Impressions)
Video performance (7 published videos)
Impressions: 17,850
Video Views: 7,064
Clicks: 1,064
Likes: 494
Reposts: 31
Avg. views per video: ~1,009
ESSENTIAL OUTCOME
VRTU created a repeatable content engine that makes complex plant genetics, research, and partnerships accessible to growers, researchers, commercial partners, potential employees, and the wider agricultural industry.
Stronger brand visibility across key markets
Meaningful engagement with the right audience
A consistent pipeline of professional content
A platform that supports growth, recruiting, and partnership opportunities
READY TO GROW YOUR BRAND?
Let's turn your expertise, story, and vision into content that connects and delivers results.